Shaneka Hammond Brown

Shaneka Hammond Brown

Shaneka Hammond Brown recently opened SHB International Hair Academy School of Cosmetology. The facility is the first African-American owned beauty school in Horry County.  

Brown, who is also known as SHB, started her cosmetology career in the kitchen of her parents’ home in Kingstree in the 1990s. She considered various other career paths, but realized cosmetology was her passion and decided to obtain her cosmetologist license to advance in the industry. Upon receiving her license, Brown polished her skills renting booth spaces from several salon owners through the years.

She opened the doors to her first salon in 2006, “Hollywood Exclusive Hair Salon,” in Conway, and in 2016, expanded the business and opened a new 9,000 square feet salon, “SHB International Hair Studio.” In 2019 she opened “SHB International Hair Academy” in downtown Conway.

Brown has more than 20 years of experience in the hair industry. She created the SHB International Hair Show & Expo, LLC, which is a two-day exhibition providing a stage for students and professionals to teach, showcase their talents and network.  She’s also the founder of the “SHB Stylists’ and Barber’s Ball,” which was designed to celebrate and recognized stylists and barbers for their craft in the industry. Additionally, she has a hair product line, “SHB Hair 1 on 1.”

Brown is also a motivational/educational speaker for cosmetologists and others in the hair industry, an active member of the Advisory Committee Board of Horry Georgetown Technical College for Cosmetologist, an Educator at the Bronner Brother’s Atlanta Hair Show and a mentor for many stylists.

The campus is located at 1403 Third Avenue, Conway. Classes begin in June with day and night courses offered to meet diverse schedules.  Students who are interested in enrolling may do so in person at the Conway campus or online at  Scholarships are being offered to the first 20 students who are approved for enrollment.  For more information, visit the website, call (843) 488-4188 or email