Vice Outdoors

Mark and Kim Vice

Vice Outdoors and Trophy Shop owners, Mark and Kim Vice are the latest Williamsburg HomeTown Chamber’s Image Award recipients. Natives to Kingstree, the pair moved to Lexington for nine years before deciding in 2017 to move back home to be closer to family.

Mark had always talked about and dreamed of a hunting and fishing store where “all the men can come and visit and tell lies.” While debating on locations one came to mind, but Kim said she had a gut feeling that it just wasn’t the right space. She then received a call from a friend in reference to the building that once housed a furniture store and made some inquires about it and the rest is history.

When deciding what to put in the store, Mark and Kim kept in mind the idea to create a business plan that was diversified to remain profitable. They understood some of the challenges with running a small business and have tried to implement strategies to be successful. They started with what has been proven to catch fish in Black River and surrounding lakes. They also took suggestions from their customers, adding a clothing section and chose brands that were unavailable locally and in a wide range of sizes from children’s size 8 to men’s 2XL.

Their vision to create a space that would encourage community bonding led to an indoor archery range where they host Thursday night competitions. They also added a trophy business and offer a broad variety of products such as keychains, potholders, mousepads, plaques, and trophies. The business is located at 1230 N. Longstreet, Kingstree and open Monday– Saturday 8 a.m. to 7 p.m.